The Question

To celebrate the merger-acquisition of Airgas by Air Liquide, the group wanted to highlight
the challenges and benefits for the two stakeholders in an operation of this scale.

The Solution

A creative take on the Big Story shown from both sides.
Identical sets built in France and the US.

Shots of the set décor to heighten the “confidential” tone.

The Challenge

Go behind the scenes of the acquisition.


TopCom Gold Corporate Business award 2018
Category: external audiovisual