UX research, UX/UI design, search-engine indexing

20% increase in traffic

The Question

While revising its branding, the group wanted an overhaul
of its leading website for Asset Management experts.
The browsing experience was somewhat off-putting,
and the editorial content lacked visibility and appeal.

The Challenge

Reposition the group and roll out a qualified lead generation strategy. Do a site makeover and 3-pronged digital rebranding (corporate communication, winning new customers, and developing loyalty).

The Solution

Redesigned UX journey, page layout, new pages and content architecture. Search-engine optimisation and natural positioning.

Web analytics defined and dashboards put in place.